Expanding the Market Area.

B.  Terminology Practice

allowances: in this sense, extra payments for specific purposes
Allowances may be made for overseas work.
Some allowances are considered premiums.
We´d rather add allowances than increase the base salary.
aotonomy: control of one´s own affairs
They insist on the autonomy of the company.
The subsidiary can´t have complete autonomy.
How much autonomy will they be allowed?
base salary: payment for one´s services, to wich allowances, premiums, etc., may be added
Besides his base salary, he earns a commission.
Add a bonus to his base salary and he recives a lot of money.
His base salary is high enough.
central control: full control of all the branches from one place
I belive in central control.
The subsidiary objects to central control.
They think we need more central control, not less.
coordinate: organize to work together
You must coordinate your effort for the best results.
This project is coordinated with the other one.
Not all our ventures are well coordinated.
cost-of-living allowance: extra payment according to living costs
Most overseas employees have a cost-of-living allowance.
A cost-of-living allowance often permits a worker to save money.
His cost-of-living allowance is high enough.
critique: a report on the effectiveness of something
The critique was prepared by our staff.
You´ll have to pay quite a lot for a good critique.
A critique can be useful.
desentralized: having the autority divided among several branches
Some of the shareholders think the company should be decentralized.
Didn´t you announce that your company has been decentralized?
The critique suggests that the company should be decentralized.
dominate the market: in this sense, make more sales than one´s competitors
Does your product dominate de market?
You should aim at dominating the market.
The cuestion is, who´ll dominate the new market?
headquaters: main office
Our headquaters are located in new york city
Your agent should visit headquarters.
Where are your headquarters?
implementation: a putting into effect
Our weakness is in the implementation of new ideas.
You´ll want to supervise the implementation of the plan.
When will implementation of the plan take place?
international borders: dividing lines between countries
International borders are set up by agreements between countries.
Goods are usually inspected when they go across international borders.
Currency is usually exchanged at international borders.
line operation : the activity of producing goods
The company has a good line operation.
Usually the line operation is at the home office.
The line operation has a separate manager.
penetrate: in this sense to make a beginning in the face of competition or resistance
Our goal is to penetrate the market in all these countries.
Your product should effectively penetrate the market.
You won´t penetrate this market without hard work.
premium: in this sense, extra payments or gifts
A premium is usually an extra amount of money.
Premiums sometimes take the form of stocks.
Does he expect to recive a premium?
target date: date set for something to be achived
The target date is tomorrow.
I think they´ll meet the target date for the shipment.
The customer set the target date.
travel allowance: extra payment for travel expenses
My travel allowence won´t cover this trip.
Why don´t we set up a travel allowence for him?
If you travel much, you should have a travel allowence.


C.  Check-Up

Fill in the blanks with the correct terms from the list.
autonomy                                    critique

base salary                                   dominate the market
central control                               line operation
coordinate                                    penetrate
cost-of-living allowance                target date

1.  Our new subsidiary will be set up on the first of may.  That´s the _______________.
2.  We´ve had long discussions about how much control they´ll have over their own affairs.  We´ve discussed how much _____________ they´ll have.
3.  We´d like to keep full control of all our companies in the main office.  We want to maintain  ___________.
4.  The activity of producing goods will take place entirely at head-quarters. That´s where the ________ will take place.
5.  That way we can make their activities work together better.  We can  ________ them.
6.  For the time being, the head of our subsidiary will work on a monthly payment for his services, without commision.  He´ll be on a ____________.
7. However, he´ll receive an extra payment according to living cost.  He´ll receive a _________.
8. Once our product is introduced, he´ll arrange to have a report prepared on its success. He´ll have a ________ done.
9.  Actually, we hope to do more than merely enter the market.  We expect to do more than ______ it.
10. We hope to make more sales than any of our competitors.  We want to ________.



Clutupuvus
Claudia Tatiana Palacio Vasco
Administradora de Empresas  -  Especialista en Mercadeo Internacional
TP - 07362  de Ministerio de Desarrollo Económico
www.asesoriasaie.com