allocated: distribute or assing for use
You can allocate your resources for a prurpose.
You may allocate any part of your stock to a market.
How you allocate your sales is important.
at a premium: in this sense, at a low price
If you sell at a premium it may mean a loss to you.
Selling at a premium sometimes means the customer pays less.
If you sell at a primium, your competitor will lose.
bankrupt: legally declared unable to pay one´s debts
You will not be bankrupt if your production is multiplied.
I will allocate my resorces so that I will not go bankrupt.
A bankrupt company has lost money.
image: in this sense, the idea which exists in the customers´minds
I´m afraid our product has a negative image.
We´re trying to create a fresh image of our product.
Advertising controls the image of your product.
liquidate: turn (facilities) into money
A company may be liquidated without being bankrupt.
Liquidation of your assets can bring good returns.
Liquidation of resources may mean you will invest elsewhere.
natural resources: materials and conditions which exist in nature and can be used in producing things - such as metal ore, forest trees, and rivers which can produce electricity from water power
We have rich natural resources.
Their natural resources have not been fully explored.
I´m afraid we´re wasting our natural resources.
net worth: total value after all debets have been substracted
Do you have any idea what the net worth of the company  is?
The net worth of their resources is high, I would guess.
If your net worth is low you should take fewer risks.
per capita: of each person
The earnings per capita level of education is important.
Buying power per capita is a mesure of the market.
production capacity:  the quantity of goods which can be produced
We want to increase our production capacity.
Your sales and your production capacity should rise at the same rate.
Most of our production capacity is at the home office.
profile: in this sense, the general facts about something which are known to the public
You should give more attention to your profile.
As a result of bad management, their profile was damaged.
What can we do to improve our profile?
resources: things which can be put into use (available material, knowl-edge,etc).
They´re not making full use of their resources.
They failed because they didn´t make full use of their resources.
You might count good colleagues among your resources.
scheduling: planning when things will occur
Scheduling of production is not uneconomic.
Without scheduling you would not know when to ship.
Scheduling of shipments helps the customer.
stability: strength; good balance; steadiness
Economic stability is very important to foreing trade.
Political stability is often important too.
I´m concerned about the stability of the market.
standardization: fixing the quality or type of production
Standardization of quality should be at a high level.
You would not want standardization of a static production level.
You would want standardization if it meant more profits.
static: still; lacking desirable movement or development.
Static resources are unproductive.
Production is static if the machines are idling.
Is your company´s production in a static state?
viable: able to grow and develop
A market may be viable.
A company may also be viable.
I think we have a viable sales organization.

C.  Check-Up

Fill in the blank with the correct terms from the list.

bankrupt                      production capacity

image                           profile
liquidate                       scheduling
natural resources          standardization
per capita                     viable

1.  When we took over this company, the public knew that it was in bad shape. The company had a bad _______________.
2.  The public also thought the product wasn´t very good.  The product had a bad _____________.
3.  The company was about to be legally declared unable to pay its debts. It was almost _________.
4.   Some of my colleagues thought we should turn its facilities into money and begin all over. They wanted to _______________  the company.
5.   However, we decided that it could produce a high quantity of goods.   Its ___________ was high.
6.   Also, the country has a lot of metal ore, forests, water power that can be developed.  It has rich  _____________.
7.  In addition, the income of each person is good. The __________ income is good.
8.  We felt that the market could easly be developed.  It was  ___________.
9.  We were able to break even this year, mostly by fixing the type of production.  We improved production by ____________.
10. We were also able to make improvements through better planning of the time when things ocurred.  We improved the _______________.



Clutupuvus,
Claudia Tatiana Palacio Vasco.
Administradora de Empresas  -  Especialista en Mercadeo Internacional
TP -  07362  de Ministerio de Desarrollo Económico
www.asesoriasaaie.com